Nov 20, 2018



McAllen Holiday Parade, presented by H-E-B, Invites Community to FestiveTree Lighting Ceremony



WHO:             McAllen Holiday Parade: Sponsors, Media Partners and Organizers

WHAT:           Press conference to announce Christmas Tree Lighting Ceremony, powered by
Reliant Energy, the last celebrity appearances in parade and unveil the Grand Marshal

WHEN &         Tuesday, November 20, 2018                      11:00 a.m.
WHERE:         McAllen Convention Center Lobby, 700 Convention Center Blvd.,  McAllen

WHY:  Residents can begin their holiday celebrations starting next week with the  Christmas Tree Lighting Ceremony, powered by Reliant Energy. The City of McAllen Christmas Tree is the largest tree in South Texas and will be lit with Mayor Darling and the McAllen City Commissioners, Santa Clause and of course, representatives from Reliant Energy who are keeping the tree powered and lit until January 6, 2019.

Telemundo 40 and Univision Radio/KGBT-La Jefe, will announce the last of the celebrities
who will join the other nine already announced celebrites, bringing the total to 12.

Finally, a parade such as this requires a person who understands the magnitude of
leading all the floats, balloons, bands and other elements in the twice named Best
Parade,  in the World and Best Parade in Texas, the only parade in the Rio Grande
Valley and South Texas with these well-deserved recognitions. Find out who will be
announced as this year’s McAllen Holiday Parade Grand Marshall.

The McAllen Holiday Parade, presented by H-E-B, is the largest illuminated holiday and helium balloon parade in Texas. Other proud sponsors include: Driscoll Health System/Driscoll Health Plan; Reliant Energy; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; AEP Texas Central; PepsiCo.; McAllen I.S.D.; McAllen Economic Development Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Recycling; Raising Cane’s Chicken Fingers; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Med -Care EMS; Favor Delivery; Plains Capital Bank; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; Cigna HealthSpring; Halff Associates, Inc.; Melden & Hunt; S&B Infrastructure, Ltd.; and Juanita’s Foods.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104/KISS 106; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.


Nov 16, 2018

McAllen Holiday Parade, presented by H-E-B, to Kick-Off Holiday Fun Under, and With the Stars, at Christmas in the Park


Peña Eye Institute to bring Dallas Cowboys memorabilia, R Communications, Entravision to bring out high-octane entertainment for two-day holiday event

Residents can begin their 2018 holiday season fun by celebrating under and with the stars at Christmas in the Park, starting on Friday, November 30.  The family-friendly and free winter festival is held at  Municipal Park, right next to McAllen Veterans Memorial Stadium at 1921 Bicentennial Boulevard, and features food, fun, vendors, arts & crafts and entertainment for the whole family.  Christmas in the Park will kick off with a carnival winter spectacular on  Thursday, November 29.

The excitement continues the next evening, Friday, November 30 at an official ribbon-cutting ceremony to inaugurate the start of the event when Christmas in the Park opens its doors, starting at 5:00 p.m.  There, attendees will get a chance to enter into the much-lauded Dallas Cowboys Hall of Fame Museum, being featured once again at Christmas in the Park, thanks to the Dr. Raul Peña and Peña Eye Institute.

“Being a part of the McAllen Holiday Parade, which is becoming such a special part of the
Christmas tradition for families here in the Rio Grande Valley, is really exciting for Peña
Eye Institute,” said Dr. Peña.  “We are proud of the eye care we provide the community
and being theRio Grande Valley’s Official IntraLASIK Surgeon of the Dallas Cowboys. 
Additionally, we are especially proud to be able to extend the relationship that we have
with America’s Team, the Dallas Cowboys, to bring that excitement to the festivities at
Christmas in the Park and the magic to this year’s McAllen Holiday Parade,” he concluded.

The Dallas Cowboys On Tour is a mobile program dedicated to bringing the Cowboys experience to the fans. This one-of-a-kind attraction provides an interactive opportunity for all fans to enjoy.  The Hall of Fame Museum is filled with exhibits depicting the history of the Dallas Cowboys including: Super Bowl trophies and rings; Super Bowl MVP lockers; historic uniforms; Tom Landry display; seven flat-screen monitors; jumbo screen; life-size statues of Bob Lilly and Emmitt Smith; and much more!

ʺThe traveling exhibit isa  favorite among die-hard Dallas Cowboys fans,ʺ said McAllen City Manager Roel ʺRoyˮ Rodriguez, P.E. ʺIt is almost like entering a shrine or chapel, the reverence the long-time fans show.  I also enjoy watching the kidsʼ reaction to the true representations of the size of some actual Cowboys,ˮ Rodriguez concluded.

During the McAllen Holiday Parade on Saturday night, be on the lookout for the Peña Eye Institute float, which is a replica of the Dallas Cowboys home stadium and will feature America’s Sweethearts, the Dallas Cowboys Cheerleaders and that smiling mascot himself, Rowdy.  Starting today, fans will get a chance to become entered into a drawing to be one of the lucky few who will get an autograph and photo session with the cheerleaders, thanks to Peña Eye Institute.  Listen to any one of the McAllen Holiday
Parade media partners for chances to win.   

However, the Dallas Cowboys and Cheerleaders aren’t the only stars that will be shining brightly at Christmas in the Park.  R Communications, home of Super Tejano 102.1 FM, Digital 101.5 FM, La Ley 102.5 FM La Lupe 89.1 FM and KURV-710 AM, and television stations  RTV, PBS and COZI and Entravision,  home of Q 94.5 THE ROCK STATION FM; 107.9 MIX FM; La TriColor 99.5 FM; La Suavecita 101.1 FM and television stations FOX-South Texas, The Valley’s CW 212, UniMas and of course, Univision-Valle del Rio Grande will be bringing not one, not two, not three, but four high-octane artists to the main stage at Christmas in the Park for both Friday and Saturday night.  And the best part?  It is free for the whole family.

Friday night will feature The Jimmy Gonzalez Band, a tribute band that continues the musical legacy of late, great, multiple Grammy-Award winner Jimmy González.  Most of the members of the Jimmy Gonzalez Band were part of the Tejano legend’s musical journey, including his son Mike González, Homero Esquivel who was part of the original Grupo Mazz in the 1990s; Johnny “Rod” Rodriguez, who played with Jimmy for almost two decades; Danny Ortiz who first started with him when he first went solo; as well as Damián Vasquez, Di Marie and Memo Rincón, who all still play his music to honor this legendary artist.

As if that weren’t enough, the night will conclude with the high-powered performance of the multi-Grammy-nominated, multiple award-winning best-selling group Jaime y Los Chamacos. Founded in 1982, by accordionist and frontman Jaime de Anda, the best-selling Jaime y los Chamacos have been a household name for fans of Tejano and Conjunto music.  Their live shows are one-of-a-kind with their wild dance moves and a long list of hit singles. The group is huge on both sides of the border, appealing to both Conjunto and Tejano fans, PLUS Mexican audiences.

ʺ¿Se cansaron?ˮ  Hopefully, not because the fun is just getting started. 
Christmas in the Park and all the carnival, vendor and food fun opens on Saturday, December 1 at 12:00 p.m. and attendees will want to stick around for the end of the parade, when Sonora 100%  Dinamita de Anaidita and Grupo Estruendo take to the main stage to rock the park, al estilo Norteño Regional and Cumbia Tropical. 

Entravision is also announcing their star de jour, Arap Bethke, an actor as talented as he is good-looking, with all of the appearances and accolades to back up the claim, will be making his inaugural appearance in McAllen.  Arap will be a part of the McAllen Holiday Parade celebrity line-up, making appearances with local children, being a part of the special VIP Meet & Greet with some lucky fans and of course, as a key attraction of the Entravision float. 

This year, a special Opening Ceremony Holiday Extravaganza is kicking off the celebration at 5:00 p.m. before the official start of the McAllen Holiday Parade at 6:00 p.m.  The show will feature Anthony Gonzalez, the voice of Miguel as heard on the Oscar-winning animated film Coco, as he will be joined by mariachis, ballet folklorico dancers and 4th and 5th grade choir students from McAllen I.S.D., right in the middle of the field of McAllen Veterans Memorial Stadium, 2001 N. Bicentennial Boulevard.  The show is included in the price of admission for stadium ticket holders for the parade.    Get your ticket today for stadium seating to the parade and the show opener.  Tickets are on sale at the McAllen Convention Center Box Office, 700 Convention Center Boulevard or at www.Tickemaster.com.  

Parade organizers continue to unveil new and exciting celebrities who will be a part of the 5th annual celebration of the parade that to date, has won 166 awards.  Already announced celebrities and star appearances include:

  • U.S. Air Force Honor Guard and Parade Drill Team, Parade Lead Step-Off
  • Dra. Ana Maria Polo, Telemundo, ʺCaso Cerrado,ˮ one of the most prominent and influential figures in Hispanic television
  • Jay Novacek, Dallas Cowboys Legend,  #84, former five-time Pro Bowler and three-time Super Bowl champion tight end
  • Tony Hill, Dallas Cowboys Legend, #80, former 4-time Pro Bowler and 1-time Super Bowl Champion wide receiver
  • Jaylon Smith, #54, linebacker for the Dallas Cowboys, and his brother
  • Rod Smith, #45, running back for the Dallas Cowboys

As if that weren’t enough, more celebrity announcements are expected.

Additionally, Parade Route VIP Chairs are on sale individually or, as a fundraiser for non-profit organizations, at the McAllen Parks & Recreation Department.  Get $10 pre-sale, unlimited Carnival wristband, good only for Thursday, November 29, 2018, at City of McAllen Parks & Recreation community centers, the McAllen Chamber of Commerce or at all McAllen I.S.D. schools.  Throughout the month of November, celebrate Pint Night with Budweiser from L&F Distributors to collect McAllen Holiday Parade memorabilia, commemorating the fifth annual presentation of the magical parade.

However, there is also one more exciting and unique way to enjoy this magical event.  Parade organizers are still recruiting volunteers to be a part of the McAllen Holiday Parade as either banner carriers or balloon handlers, allowing them to experience the parade the volunteer way.  Anyone 16 and older who wants to be a part of the McAllen Holiday Parade and see how it comes to life with a team of hundreds of their fellow neighbors can sign up at www.volunteersotx.org.

The parade kicks off at 6 PM from McAllen Veterans‘ Memorial Stadium, where gently falling snow will once again cascade inside the facility.  The parade features 55 vibrant lighted and animated floats, 39 larger-than-life inflatable character balloons, 14 musical marching bands and a celebrity filled line-up that is sure to thrill parade-goers of every age. The parade makes its way down the 1.5 mile parade route on Bicentennial Boulevard, where free seating is also available on a first come, first serve basis.

The McAllen Holiday Parade, presented by H-E-B, will be powered by 12,000 horsepower by Bert Ogden and Fiesta Dealerships of the Rio Grande Valley.  The parade is the largest illuminated holiday and helium balloon parade in Texas and uses 15 miles of rope light, which generates 1,875,000 lumens of light to properly illuminate the parade and 44,500 cubic feet of helium to keep those giant balloons afloat. 

The McAllen Holiday Parade, presented by H-E-B, has twice been named, the Best Parade in the World and the Best Parade in Texas, the only parade in the Rio Grande Valley and South Texas with these well-deserved recognitions.  Other sponsors who are

helping to bring the largest illuminated holiday and helium balloon parade in Texas to the streets of McAllen are Bert Ogden and Fiesta Dealership, as well as Budweiser. 

Other proud sponsors include: Driscoll Health System/Driscoll Health Plan; Reliant Energy; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; AEP Texas Central; PepsiCo.; McAllen I.S.D.; McAllen Economic Development Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Recycling; Raising Cane’s Chicken Fingers; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Med -Care EMS; Favor Delivery; Plains Capital Bank; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; Cigna HealthSpring; Halff Associates, Inc.; Meldon & Hunt; S&B Infrastructure, Ltd.; and Juanita’s Foods.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104/KISS 106; MásMusic; Multi-Medios; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.


Nov 8, 2018

McAllen Holiday Parade, presented by H-E-B, Announces More Stars


 


 

And the celebrities line-up continues to grow....

Today, McAllen Holiday Parade organizers unveiled not one, not two, but three more exciting  celebrities that are going to be joining the already jam-packed, star-studded line-up for this year’s event.  Announced were: Anthony Gonzalez, better known for his voice work as Miguel, the hero of las-year’s hit Disney animated film ʺCoco;ʺ; Jaylon Smith, #54, linebacker for the Dallas Cowboys and his older brother Rod Smith, #45, running back also for the Dallas Cowboys.  The unveiling took place at a press event held at H-E-B, presenting sponsor for the McAllen Holiday Parade.

ʺLike H-E-B, the McAllen Holiday Parade is a part of the holiday traditions in McAllen, the entire Rio Grande Valley, as well as South Texas and Northern Mexico,ʺ said Tony Gonzalez, Regional Manager for the South Texas Border Region for H-E-B.  ʺWe are so proud to not only be partners with the McAllen Holiday Parade, but to be presenting the event that sets the standard for other events in our area and has such an exciting line-up of celebrities who will be in attendance.  I am already star-struck and after today’s incredible announcement, I can’t wait to see who is announced next!ʺ

Parade organizers continue to unveil new and exciting celebrities who will be a part of the 5th annual celebration of the parade that to date, has won 166 awards.  Already announced celebrities and star appearances include:

  • U.S. Air Force Honor Guard and Parade Drill Team, Parade Lead Step-Off
  • Dra. Ana Maria Polo, Telemundo, ʺCaso Cerrado,ˮ one of the most prominent and influential figures in Hispanic television
  • Jay Novacek, Dallas Cowboys Legend,  #84, former five-time Pro Bowler and three-time Super Bowl champion tight end
  • Tony Hill, Dallas Cowboys Legend, #80, former 4-time Pro Bowler and 1-time Super Bowl Champion wide receiver

Stadium seating to the parade is on sale at the McAllen Convention Center Box Office or at Ticketmaster.com.  Additionally, Parade Route VIP Chairs are on sale individually or, as a fundraiser for non-profit organizations, available at the McAllen Parks & Recreation Dpeartment..  Get your $10 pre-sale, unlimited Carnival wristband, good only for Thursday, November 29, 2018, at City of McAllen Parks & Recreation community centers, the McAllen Chamber of Commerce or at all McAllen I.S.D. schools.  Throughout the month of November, celebrate Pint Night with Budweiser from L&F Distributors to collect McAllen Holiday Parade memorabilia, commemorating the fifth annual presentation of the magical parade.

Parade organizers are pointing to floats and other exciting elements that promises to give attendees the world at this year’s event on Saturday, December 1, 2018.  The parade kicks off at 6 PM from McAllen Veterans‘ Memorial Stadium, where gently falling snow will once again cascade inside the facility.  The parade features 55 vibrant lighted and animated floats, 39 larger-than-life inflatable character balloons, 14 musical marching bands and a celebrity filled line-up that is sure to thrill parade-goers of every age. The parade makes its way down the 1.5 mile parade route on Bicentennial Boulevard, where free seating is also available on a first come, first serve basis.

The McAllen Holiday Parade, presented by H-E-B, will be powered by 12,000 horsepower by Bert Ogden and Fiesta Dealerships of the Rio Grande Valley.  The parade is the largest illuminated holiday and helium balloon parade in Texas and uses 15 miles of rope light, which generates 1,875,000 lumens of light to properly illuminate the parade and 44,500 cubic feet of helium to keep those giant balloons afloat. 

The McAllen Holiday Parade, presented by H-E-B, has twice been named, the Best Parade in the World and the Best Parade in Texas, the only parade in the Rio Grande Valley and South Texas with these well-deserved recognitions.  Other sponsors who are helping to bring the largest illuminated holiday and helium balloon parade in Texas to the streets of McAllen are Bert Ogden and Fiesta Dealership, as well as Budweiser. 

Other proud sponsors include: Driscoll Health System/Driscoll Health Plan; Reliant Energy; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; AEP Texas Central; PepsiCo.; McAllen I.S.D.; McAllen Economic Development Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Recycling; Raising Cane’s Chicken Fingers; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Med -Care EMS; Favor Delivery; Plains Capital Bank; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; Cigna HealthSpring; Halff Associates, Inc.; Meldon & Hunt; S&B Infrastructure, Ltd.; and Juanita’s Foods.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104/KISS 106; MásMusic; Multi-Medios; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.

 


 

October 31, 2018

McAllen Holiday Parade, presented by H-E-B, Partners with L&F Distributors and Budweiser to Get into Spirit of the Holiday



Now in its 5th year, the McAllen Holiday Parade, presented by H-E-B, continues to find ways to connect to the community.  That is why Budweiser has created a special promotion and commemorative token of the McAllen Holiday Parade to highlight the 5th anniversary of the award-winning event.  Starting next week, Budweiser will host Pint Night at five locations throughout Mcallen leading up to the parade, where patrons will be able to enjoy a Budweiser and receive a special token of the McAllen Holiday Parade.

ʺL&F Distributors is so proud to sponsor the McAllen Holiday Parade because this event has come to define our community: celebrating McAllen’s, the Rio Grande Valley’s and South Texas’s culture, traditions, and beliefs with the world in a beautifully imaginative way,ˮ said Val La Mantia Piesen, Managing Partner of L&F Distributors.  ʺL&F Distributors is a part of this community, this region and this parade and the parade is a part of us.ˮ

McAllen Mayor Jim Darling echoed La Mantia’s comments, stating that L&F Distributors and Budweiser is a part of McAllen, the Rio Grande Valley and South Texas and the celebrations, milestones and important moments that help bring families and friends together.   He also cited the beer distributor‘s corporate responsibility throughout the region that positively impacts the community, supporting various important and beneficial causes.

ʺThis Bud’s for you, ˮ said Mayor Darling.

ʺWe are proud to create a special glass that unites Budweiser, the King of Beers with the McAllen Holiday Parade, the Best Parade in the World,“ said Bobby Casso, General Manager of L&F McAllen.  ʺThese five Pint Nights will help get everyone in the spirit of the season, while also walking away with a beautiful and fun momento of the McAllen Holiday Parade.“ 

Pint Night by Budweiser will be celebrated at the following locals around McAllen:

  • November 7:  Wallbangers, 8024 N. 10th St., 7:00 – 8:00 p.m.;
  • November 8:   The Quarter, 100 E. Nolana Ave., 8:00 – 9:00 p.m;
  • November 12:  American Legion Post 37, (Veterans Day, observed), 12:00 – 2:00 p.m.;
  • November 21:  London’s Bar & Tavern, 129 E. Nolana Ave., 5:00 – 6:00 p.m.;
  • November 30:  Bourbon St. Grill, 4800 N. 10th St., 6:00 – 7:00 p.m.

Another reason to celebrate? Another Dallas Cowboys legend is coming to the McAllen Holiday Parade.  True-blue fans will be delighted to know that Super Bowl Champion Tony Hill, former wide-receiver, #80, Dallas Cowboys, will be returning once again to charm and excite the fans during his time in McAllen.  Hill is best remembered for his ʺImmaculate Catchʺ against the Miami Dolphins.

ʺI’m really excited to see Tony, ˮ continued Darling.  ʺMany of us who are die-hard Dallas Cowboys fans remember players like Tony Hill and the other Super Bowl winning players who helped define them as America’s Team.  I need to make sure to bring my helmet so Tony can sign it, ˮ he concluded.

Equally excited to be a part of the event again is Hill himself. ʺI had such a rewarding experience at last year’s McAllen Holiday Parade, not just in meeting so many die-hard Dallas Cowboys fans, but also and most especially, my time spent with the Capable Kids Organization was so fulfilling for me personally, I had to come back and get a chance to meet with them again,ˮ said the former four time Pro-Bowler.  ʺI also expect that the love that the Rio Grande Valley Dallas Cowboys fans have for the boys will be heard all the way from McAllen along the parade route and up to Dallas that will take them to the play-offs and beyond.“

Event organizers want to stress that attendees make appropriate plans to be able to get to all of the McAllen Holiday Parade festivities, stress-free and on-time, by being aware of traffic road closures around the parade route.  Attendees should look to the event website, at www.McAllenHolidayParade.com and social media handles on Facebook, Twitter and Instagram for maps of ongoing road closures, as well as other timely parade information.  Event organizers are still recruiting volunteers to help be a part of the magic of the parade, so anyone who wishes to sign up, aged 16 and up, please sign up at www.volunteersotx.org.

ʺOn the day of the parade, over 260,000 are all trying to get to the same location, at the same time,ˮ said Joe Vera, Assistant City Manager for the McAllen Holiday Parade and brainchild of the event.  ʺAttendees cannot get expect to leave their house at five o’clock and park next to the stadium or the parade route.  Avoid the hassle of traffic and road closures, head to the South Texas College campus on Pecan Boulevard and take the free Park & Ride Polar Express. There is nothing easier.ˮ

"The McAllen Holiday Parade is the region's foremost event of the holiday season.  For such, the McAllen Police Department leads a multi-law enforcement agency effort to render the event safe,ˮ said McAllen Chief of Police Victor Rodriguez.ˮ  ʺOver a dozen departments, including various federal, state, and county law enforcement agencies operate from a Joint Operation Command Center to oversee event safety.  These agencies deploy assets and equipment beginning the week of the event.ˮ  

According to Chief Rodriguez, the work of his hard working police officers, as well as tips and cooperation from citizens, is what has helped to give McAllen its lowest crime rate in over 34 years.  ʺThat cooperation and partnership will be just as important for the safety of the event as it is in the daily operations of the McAllen Police Department to keep the community safe.ˮ 

The McAllen Holiday Parade, presented by H-E-B, has twice been named the Best Parade in the World and the Best Parade in Texas, the only parade in the Rio Grande Valley and South Texas with these well-deserved recognitions. -

Other sponsors who are helping to bring the largest illuminated holiday and helium balloon parade in Texas to the streets of McAllen are Bert Ogden and Fiesta Dealership, as well as Budweiser. 

Other proud sponsors of the parade that in its four short years has won166 awards include: Driscoll Health System; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute;; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; McAllen I.S.D.; McAllen Economic Development Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Recycling; Raising Cane’s; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; and Cigna HealthSpring.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104; MásMusic; Multi-Medios; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.

 


 

Nov 8, 2018

McAllen Holiday Parade, presented by H-E-B, Announces More Stars


 


 

And the celebrities line-up continues to grow....

Today, McAllen Holiday Parade organizers unveiled not one, not two, but three more exciting  celebrities that are going to be joining the already jam-packed, star-studded line-up for this year’s event.  Announced were: Anthony Gonzalez, better known for his voice work as Miguel, the hero of las-year’s hit Disney animated film ʺCoco;ʺ; Jaylon Smith, #54, linebacker for the Dallas Cowboys and his older brother Rod Smith, #45, running back also for the Dallas Cowboys.  The unveiling took place at a press event held at H-E-B, presenting sponsor for the McAllen Holiday Parade.

ʺLike H-E-B, the McAllen Holiday Parade is a part of the holiday traditions in McAllen, the entire Rio Grande Valley, as well as South Texas and Northern Mexico,ʺ said Tony Gonzalez, Regional Manager for the South Texas Border Region for H-E-B.  ʺWe are so proud to not only be partners with the McAllen Holiday Parade, but to be presenting the event that sets the standard for other events in our area and has such an exciting line-up of celebrities who will be in attendance.  I am already star-struck and after today’s incredible announcement, I can’t wait to see who is announced next!ʺ

Parade organizers continue to unveil new and exciting celebrities who will be a part of the 5th annual celebration of the parade that to date, has won 166 awards.  Already announced celebrities and star appearances include:

  • U.S. Air Force Honor Guard and Parade Drill Team, Parade Lead Step-Off
  • Dra. Ana Maria Polo, Telemundo, ʺCaso Cerrado,ˮ one of the most prominent and influential figures in Hispanic television
  • Jay Novacek, Dallas Cowboys Legend,  #84, former five-time Pro Bowler and three-time Super Bowl champion tight end
  • Tony Hill, Dallas Cowboys Legend, #80, former 4-time Pro Bowler and 1-time Super Bowl Champion wide receiver

Stadium seating to the parade is on sale at the McAllen Convention Center Box Office or at Ticketmaster.com.  Additionally, Parade Route VIP Chairs are on sale individually or, as a fundraiser for non-profit organizations, available at the McAllen Parks & Recreation Dpeartment..  Get your $10 pre-sale, unlimited Carnival wristband, good only for Thursday, November 29, 2018, at City of McAllen Parks & Recreation community centers, the McAllen Chamber of Commerce or at all McAllen I.S.D. schools.  Throughout the month of November, celebrate Pint Night with Budweiser from L&F Distributors to collect McAllen Holiday Parade memorabilia, commemorating the fifth annual presentation of the magical parade.

Parade organizers are pointing to floats and other exciting elements that promises to give attendees the world at this year’s event on Saturday, December 1, 2018.  The parade kicks off at 6 PM from McAllen Veterans‘ Memorial Stadium, where gently falling snow will once again cascade inside the facility.  The parade features 55 vibrant lighted and animated floats, 39 larger-than-life inflatable character balloons, 14 musical marching bands and a celebrity filled line-up that is sure to thrill parade-goers of every age. The parade makes its way down the 1.5 mile parade route on Bicentennial Boulevard, where free seating is also available on a first come, first serve basis.

The McAllen Holiday Parade, presented by H-E-B, will be powered by 12,000 horsepower by Bert Ogden and Fiesta Dealerships of the Rio Grande Valley.  The parade is the largest illuminated holiday and helium balloon parade in Texas and uses 15 miles of rope light, which generates 1,875,000 lumens of light to properly illuminate the parade and 44,500 cubic feet of helium to keep those giant balloons afloat. 

The McAllen Holiday Parade, presented by H-E-B, has twice been named, the Best Parade in the World and the Best Parade in Texas, the only parade in the Rio Grande Valley and South Texas with these well-deserved recognitions.  Other sponsors who are helping to bring the largest illuminated holiday and helium balloon parade in Texas to the streets of McAllen are Bert Ogden and Fiesta Dealership, as well as Budweiser. 

Other proud sponsors include: Driscoll Health System/Driscoll Health Plan; Reliant Energy; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; AEP Texas Central; PepsiCo.; McAllen I.S.D.; McAllen Economic Development Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Recycling; Raising Cane’s Chicken Fingers; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Med -Care EMS; Favor Delivery; Plains Capital Bank; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; Cigna HealthSpring; Halff Associates, Inc.; Meldon & Hunt; S&B Infrastructure, Ltd.; and Juanita’s Foods.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104/KISS 106; MásMusic; Multi-Medios; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.

 


 

October 31, 2018

McAllen Holiday Parade, presented by H-E-B, Partners with L&F Distributors and Budweiser to Get into Spirit of the Holiday



Now in its 5th year, the McAllen Holiday Parade, presented by H-E-B, continues to find ways to connect to the community.  That is why Budweiser has created a special promotion and commemorative token of the McAllen Holiday Parade to highlight the 5th anniversary of the award-winning event.  Starting next week, Budweiser will host Pint Night at five locations throughout Mcallen leading up to the parade, where patrons will be able to enjoy a Budweiser and receive a special token of the McAllen Holiday Parade.

ʺL&F Distributors is so proud to sponsor the McAllen Holiday Parade because this event has come to define our community: celebrating McAllen’s, the Rio Grande Valley’s and South Texas’s culture, traditions, and beliefs with the world in a beautifully imaginative way,ˮ said Val La Mantia Piesen, Managing Partner of L&F Distributors.  ʺL&F Distributors is a part of this community, this region and this parade and the parade is a part of us.ˮ

McAllen Mayor Jim Darling echoed La Mantia’s comments, stating that L&F Distributors and Budweiser is a part of McAllen, the Rio Grande Valley and South Texas and the celebrations, milestones and important moments that help bring families and friends together.   He also cited the beer distributor‘s corporate responsibility throughout the region that positively impacts the community, supporting various important and beneficial causes.

ʺThis Bud’s for you, ˮ said Mayor Darling.

ʺWe are proud to create a special glass that unites Budweiser, the King of Beers with the McAllen Holiday Parade, the Best Parade in the World,“ said Bobby Casso, General Manager of L&F McAllen.  ʺThese five Pint Nights will help get everyone in the spirit of the season, while also walking away with a beautiful and fun momento of the McAllen Holiday Parade.“ 

Pint Night by Budweiser will be celebrated at the following locals around McAllen:

  • November 7:  Wallbangers, 8024 N. 10th St., 7:00 – 8:00 p.m.;
  • November 8:   The Quarter, 100 E. Nolana Ave., 8:00 – 9:00 p.m;
  • November 12:  American Legion Post 37, (Veterans Day, observed), 12:00 – 2:00 p.m.;
  • November 21:  London’s Bar & Tavern, 129 E. Nolana Ave., 5:00 – 6:00 p.m.;
  • November 30:  Bourbon St. Grill, 4800 N. 10th St., 6:00 – 7:00 p.m.

Another reason to celebrate? Another Dallas Cowboys legend is coming to the McAllen Holiday Parade.  True-blue fans will be delighted to know that Super Bowl Champion Tony Hill, former wide-receiver, #80, Dallas Cowboys, will be returning once again to charm and excite the fans during his time in McAllen.  Hill is best remembered for his ʺImmaculate Catchʺ against the Miami Dolphins.

ʺI’m really excited to see Tony, ˮ continued Darling.  ʺMany of us who are die-hard Dallas Cowboys fans remember players like Tony Hill and the other Super Bowl winning players who helped define them as America’s Team.  I need to make sure to bring my helmet so Tony can sign it, ˮ he concluded.

Equally excited to be a part of the event again is Hill himself. ʺI had such a rewarding experience at last year’s McAllen Holiday Parade, not just in meeting so many die-hard Dallas Cowboys fans, but also and most especially, my time spent with the Capable Kids Organization was so fulfilling for me personally, I had to come back and get a chance to meet with them again,ˮ said the former four time Pro-Bowler.  ʺI also expect that the love that the Rio Grande Valley Dallas Cowboys fans have for the boys will be heard all the way from McAllen along the parade route and up to Dallas that will take them to the play-offs and beyond.“

Event organizers want to stress that attendees make appropriate plans to be able to get to all of the McAllen Holiday Parade festivities, stress-free and on-time, by being aware of traffic road closures around the parade route.  Attendees should look to the event website, at www.McAllenHolidayParade.com and social media handles on Facebook, Twitter and Instagram for maps of ongoing road closures, as well as other timely parade information.  Event organizers are still recruiting volunteers to help be a part of the magic of the parade, so anyone who wishes to sign up, aged 16 and up, please sign up at www.volunteersotx.org.

ʺOn the day of the parade, over 260,000 are all trying to get to the same location, at the same time,ˮ said Joe Vera, Assistant City Manager for the McAllen Holiday Parade and brainchild of the event.  ʺAttendees cannot get expect to leave their house at five o’clock and park next to the stadium or the parade route.  Avoid the hassle of traffic and road closures, head to the South Texas College campus on Pecan Boulevard and take the free Park & Ride Polar Express. There is nothing easier.ˮ

"The McAllen Holiday Parade is the region's foremost event of the holiday season.  For such, the McAllen Police Department leads a multi-law enforcement agency effort to render the event safe,ˮ said McAllen Chief of Police Victor Rodriguez.ˮ  ʺOver a dozen departments, including various federal, state, and county law enforcement agencies operate from a Joint Operation Command Center to oversee event safety.  These agencies deploy assets and equipment beginning the week of the event.ˮ  

According to Chief Rodriguez, the work of his hard working police officers, as well as tips and cooperation from citizens, is what has helped to give McAllen its lowest crime rate in over 34 years.  ʺThat cooperation and partnership will be just as important for the safety of the event as it is in the daily operations of the McAllen Police Department to keep the community safe.ˮ 

The McAllen Holiday Parade, presented by H-E-B, has twice been named the Best Parade in the World and the Best Parade in Texas, the only parade in the Rio Grande Valley and South Texas with these well-deserved recognitions. -

Other sponsors who are helping to bring the largest illuminated holiday and helium balloon parade in Texas to the streets of McAllen are Bert Ogden and Fiesta Dealership, as well as Budweiser. 

Other proud sponsors of the parade that in its four short years has won166 awards include: Driscoll Health System; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute;; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; McAllen I.S.D.; McAllen Economic Development Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Recycling; Raising Cane’s; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; and Cigna HealthSpring.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104; MásMusic; Multi-Medios; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.

 


October 26, 2018

McAllen Holiday Parade, presented by H-E-B, Announces First Celebrities, Ticket Offers and Event Details



While the weather in the Rio Grande Valley already feels like winter has arrived, for the McAllen Holiday Parade, presented by H-E-B, there is still a lot of fall left to enjoy to build up the excitement for this year’s presentation. Today, organizers of the international-award winning event unveiled the first of its roster of celebrities who will grace the parade and be a part of the special activities.

ʺPart of the magic of the McAllen Holiday Parade is the bevy of international stars that come to be a part of this event, celebrating the holidays and the beautiful and festive culture of the Rio Grande Valley holiday traditions,“ said McAllen Mayor Jim Darling. ʺI’m especially excited to announce our first international celebrities because the tremendous drive, talent and passion they both inspire in our community, ˮ he concluded.

As has been the tradition for the McAllen Holiday Parade now for three years now, members of the Dallas Cowboys franchise, both current and legends, are invited to lead the parade. This year is no different and organizers this year have selected a legend who is truly a real cowboy.

Jay Novacek, is a former tight end for the Dallas Cowboys, transforming not only the position, but the Dallas Cowboys offense into the powerhouse that dominated the 90s, winning three Super Bowls andd playing in five Pro Bowls. He played college football for the University of Wyoming Cowboys. Now retired, Novacek runs his ranch with his family and competes in roping competitions in rodeos.

Another fan favorite making her way to the McAllen Holiday Parade once again is Telemundo’s own resident celebrity Dra. Ana Maria Polo. Not only was fan reaction to her presence at last year’s event so overwhelming – some stood in line for over two hours just to get a photo or autograph with her – but also, she couldn’t stop talking about the warm welcome, amazing event and unforgettable experience that she was a part of, that she jumped at the chance to come back to McAllen to talk to her fans, embrace them and share a lovely time together once more.

ʺCaso Cerradoˮ the court-case show she presides on continues to be one of the favorites in the Rio Grande Valley market and fans will get to see the famed 20-year veteran TV icon on the Telemundo float and in various locations thoughout McAllen.

Tickets to view the McAllen Holiday Parade from Veterans Memorial Stadium go on sale this Monday, October 29, 2018, at the McAllen Convention Center Box Office, 700 Convention Center Boulevard, starting at 8:00 a.m. The stadium seats 11,000, so join neighbors, friends and visitors to McAllen for the best seats in the house to not only see the parade floats, hear from the stars as they ride by, or enjoy the magical snow that will be falling in the stadium. Tickets prices are: $10; $20; and $35. Cash or credit/debit cards are accepted at the box office or visit www.ticketmaster.com to purchase online.

If, however, you prefer to view the parade from the merriment of the route as it travels south along Bicentennial Boulevard, there are VIP Chairs along the route that will go on sale, starting on Thursday, November 1, 2018 at the McAllen Parks & Recreation Department, 1000 S. Ware Road. Ticket prices are $8.

Non-profit organizations in McAllen are invited to host a fundraiser with the sale of a section of VIP Chair seating. Organizations interested in this opportunity should contact Sarai Garcia at the McAllen Parks & Recreation Department to reserve those tickets. Representatives of those non-profits selling those RESERVED VIP Chair seat sections will also be responsible for manning the section the night of the parade, to ensure that those who purchase the tickets have unobstructed access and views of the parade for the safety of all attendees.

Additional VIP Chair tickets along the parade route will be available for sale at the three community centers to benefit the programs and activities for McAllen’s senior citizens who visit the community centers throughout the year.

Of course, there is free seating on a first come basis in other areas along the parade route, as well.

The holiday fun kicks off on Thursday, November 29 with the Hearts of America Carnival at Christmas in the Park, at Municipal Park, 1921 Bicentennial Boulevard. Take advantage of getting your unlimited carnival rides ticket, a $20 value, currently on sale today for $10 at all three City of McAllen Parks & Recreation Community Centers, including: Lark at 2601 Lark Avenue; La Palmas at 1921 N. 25th Street; and Palmview at 3401 Jordan Road West, as well as at the McAllen Chamber of Commerce, 1200 Ash Avenue. Starting on Friday, November 2, the $10 unlimited carnival ride ticket will te available at all Mcallen I.S.D. elementary, middle and high schools.

The unlimited carinval ride ticket must be redeemed at the carnival ticket box office for a wristband and is good for Thursday night only.

Getting the family to the parade or Christmas in the Park will not be difficult, as the City of McAllen, in partnership with South Texas College, will offer a FREE McAllen Holiday Parade Park & Ride Polar Express Shuttle from the STC campus on Pecan Boulevard to the Quince Avenue and 23rd Street parade Drop-Off/Pick-Up point. Starting at 12:00p.m. on Saturday, December 1, trolleys will make a continuous loop approximately every 10 minutes, from pick-off point at STC to the parade Drop-Off/Pick-Up point. The Park & Ride Polar Express Shuttle will run until 12:00 a.m. Wheelchairs, walkers and strollers are welcome, as are service dogs.

The McAllen Holiday Parade, presented by H-E-B, has twice been named, the Best Parade in the World and the Best Parade in Texas, the only parade in the Rio Grande Valley and South Texas with these well-deserved recognitions. Other sponsors who are helping to bring the largest illuminated holiday and helium balloon parade in Texas to the streets of McAllen are Bert Ogden and Fiesta Dealership, as well as Budweiser.

Other proud sponsors include: Driscoll Health System; McAllen Public Utility; McAllen International Bridge System; Peña Eye Institute; Lacks Furniture; Linebarger, Goggan, Blair & Sampson; McAllen Chamber of Commerce; McAllen International Airport; Sprint; Metro PCS; IBC Bank; Doña Tota; McAllen I.S.D.; McAllen Economic Develoment Corp.; Metro McAllen; 7-Eleven; Tres Lagos; McAllen Reycling; Carollo Engineers; Palenque Group; KSA Engineers; Macy’s; University of Texas-RGV; BBVA Compass; South Texas College; Ambetter Superior Healthplan; Raba Kistner Consultants, Inc.; Texas Lottery; Chick-fil-A; and Cigna HealthSpring.

Media partners for the event include: KGBT-Ch. 4; KRGV-Ch.5; Telemundo; Entravision TV and radio stations; R Communications; Wild 104; MásMusic; Multi-Medios; Univision Radio; Advance News-Journal; El Periódico, U.S.A.; Revista Expresión; and The Monitor.


October 05, 2018

McAllen Holiday Parade, presented by H-E-B, Announces Lead Step-Off

Patriotic element to highlight veterans, current serving military



The 2018 McAllen Holiday Parade, presented by H-E-B, is going to kick-off this year’s parade with patriotic element that will honor veterans and current serving military. The U.S. Air Force Parade Element Honor Guard and Drill Team will be this year’s lead step-off, adding precision from a unit that performs in parades and celebrations around the world.

“McAllen, Texas is a proud American city, and especially proud of our U.S. military who have served and our currently serving,” said City of McAllen Mayor Jim Darling, himself a U.S. Navy veteran. “I am so excited that the U. S. Air Force Honor Guard will be the step-off element for this year’s McAllen Holiday Parade, because I know the pride and patriotism this will inspire in the entire Rio Grande Valley, South Texas and even our Mexican community. This should be an moving presentation for will to witness in our award-winning parade.”

Aside from the parade presentation, the U.S. Air Force Honor Guard will be coordinating school visits in the community, hopefully to recruit future airmen to their ranks. Anyone interested should contact the City of Mcallen at (956) 681-1011 or srojas@mcallen.net.

Organizers are busy coordinating various elements of this year’s parade, which is celebrating the theme, “Christmas Around the World. ˮ However, once again, the McAllen Holiday Parade is the only parade in the Rio Grande Valley to have twice been the Best Parade in the World by the International Festivals and Events Association at their recent annual gathering announced only earlier this week. The award-winning parade walked away with 10 Gold awards, including the coveted Best Parade in its budget category, as well as a total of 19 silver and bronze awards. Awards were handed out in 69 different categories, including Best TV Promotion; Social Media Site; Sponsorship Program; Volunteer Program and of course, the coveted Best Parade nod. Earlier this summer, the Mcallen Holiday Parade was once again named the Best Parade in Texas by another leading industry organization, the Texas Festivals and Events Association, the only parade in South Texas to earn this distinction two years in a row.

“To earn the awards that the McAllen Holiday Parade has earned in just its four years is truly remarkable,” said Assistant City Manager Joe Vera, the brainchild of the parade.“The McAllen Holiday Parade competes against parades around the world that have been running for decades and are a fabric of the identity and community of those cities. The McAllen Holiday Parade helps to not only create a magical experience for the residents of McAllen and the visitors from throughout the region, it puts our city on the map as a tourist destination, a premier shopping mecca and a place to have a one of a kind entertainment experience. It’s a great parade for everyone involved,” Vera concluded.

In fact, one of the gold awards that the McAllen Holiday Parade earned was the Best Volunteer Program and organizers are currently recruiting volunteers, age 16 and over. Balloon handlers and banner carriers are needed to help bring the parade to life.

“Come be a part of the magic and see the parade from behind-the-scenes,” said Carina Jimenez, marketing and special events coordinator for the City of McAllen Parks & Recreation Department, the department responsible for the floats and layout of the parade. Those interested in volunteering should sign up at www.volunteersotx.org.

The parade will once again feature the magical snow in the McAllen Veterans Memorial Stadium.

“This is another unique aspect of our parade, that makes it one of the most enjoyable experiences for anyone in the Rio Grande Valley,” said City Manager Roel “Roy” Rodriguez, P.E. “Of course, maybe the magic of the snow at the McAllen Holiday Parade will make it snow in the Rio Grande Valley once again.”

The McAllen Holiday Parade, presented by H-E-B, will be powered by 12,000 horsepower by Bert Ogden and Fiesta Dealerships of the Rio Grande Valley.

The McAllen Holiday Parade, presented by H-E-B, is the largest illuminated and helium balloon holiday parade in Texas and uses 15 miles of rope light, which generates 1,875,000 lumens of light to properly illuminate the parade and 44,500 cubic feet of helium to keep those giant balloons afloat.

The McAllen Holiday Parade, presented by H-E-B, will be held on Saturday, December 1, 2018, starting at 6:00 p.m. from McAllen Veterans Memorial Stadium at 2001 N. Bicentennial Boulevard and make its way down the 1.5 mile parade route on Bicentennial towards U.S. Business 83.

Proud sponsors of the McAllen Holiday Parade, presented by H-E-B, include Bert Ogden and Fiesta Dealerships and Budweiser.


Jul 11, 2018

2018 MCALLEN HOLIDAY PARADE PRESENTING SPONSOR & THEME UNVAIL




“Christmas Around the World” theme to celebrate various global holiday traditions “As far as partnerships goes, this one goes together like peanut butter and jelly,” said McAllen Mayor Jim Darling, which is great because those products and more can be found at this year’s McAllen Holiday Parade presenting sponsor’s 44 H-E-B stores found along the South Texas border from Laredo to Brownsville and of course, right here in McAllen.

“H-E-B is proud to be this year’s presenting sponsor of the McAllen Holiday Parade,” Norma Howard, Hispanic Advertising Account Manager for H-E-B. “The holidays in Texas would not be the same without H-E-B and being able to create, be a part of and to celebrate culture and family traditions, such as the McAllen Holiday Parade has become for the entire Rio Grande Valley, South Texas and northern Mexico is indeed something that we know is the perfect fit for H-E-B and our millions of customers. We are thrilled to show our continued commitment to our community through this sponsorship.”

“We are honored to celebrate the reason for the season with our beloved McAllen community during the most anticipated holiday event of the year,” said Tony Gonzalez, Director of Merchandising and Marketing H-E-B Border Region. “This exclusive partnership is our way of saying thank you to the community for their continued support of H-E-B throughout the Rio Grande Valley. We look forward to building on the parade’s success from last year and are excited to join in the celebration of this year’s festive holiday tradition!”

This year’s theme, “Christmas Around the World”, takes the idea that different cultures, different countries celebrate this magical holiday in very different ways, but ultimately, it is the spirit of the holiday: peace on Earth and good will towards men that will have the entire Rio Grande Valley rejoicing as the parade makes its way down Bicenntenial Boulevard.

The international-award winning parade will be held on Saturday, December 1, 2018 and is the largest illuminated holiday and helium balloon parade in Texas. The parade features over 50 vibrant lighted and animated floats, approximately 40 larger-than-life inflatable character balloons, bands and a celebrity filled line-up that is sure to thrill parade-goers of every age.

The one and a half mile long parade route begins at 6:00 p.m., starting from McAllen Veterans Memorial Stadium, 2001 North Bicentennial Boulevard, where reserved seating

2018 McAllen Holiday Parade to be Presented by H-E-B is available and heads south on Bicentennial Boulevard to Business U.S. Business 83, where free seating is available along the route on a first come, first serve basis.

This year’s McAllen Holiday Parade will once again be powered by over 11,250 horsepower from the Bert Ogden & Fiesta Dealerships 50 trucks used to pull the floats. The Stadium seating tickets will soon be available for purchase at the McAllen Convention Center. For more information on the parade and future related activities, visit www.mcallenholidayparade.com.

The Mcallen Holiday Parade has earned over 90 industry awards in its short three year life span, including being named the Best Parade in Texas in 2017 by the Texas Festival and Events Association and the Best Parade in the World in 2017 by the International Festival and Events Association. The McAllen Holiday Parade is hosted and organized by the City of McAllen and a bevy of corporate sponsors, local businesses and media partners who help bring this magical event to the Rio Grande Valley.