Sponsorship Opportunities

Looking For More Business Exposure? Be a Part of a Growing Sensation

McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States. The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences. Remember that supporting local events is a special way to connect and show you are a community corporate leader.

MHP Highlights

More than 250,000 Spectators

More than 5,000 Participants & Volunteers

More than 800 Volunteers

27 Million TV Viewers

87 Million Advertising Impressions

4,634,479 Cross Brand Promotion Impressions

On Site Branding Opportunities

McALlen Holiday Parade Sponsorship Opportunities

Be a part of a growing sensation

The primary goal of the McAllen Holiday Parade is to enrich our community by exposing the community to a superior quality civic event and fostering civic pride. Your contribution to this community event will be vital in helping us to reach this goal of continually improving the quality of life of our area.


As a float Sponsor, your Company will have logo and brand inclusion in all print and electronic marketing materials including: print, social media, website, flyer distribution, and email blasts


The City of McAllen will host a series of events to showcase and tie-in parade partners. The events will include but are not limited to the following: press conferences, ceremonial events, media stunts will provide, staging, audio-visual, pipe and drape and video production

  • 3 Press Conferences leading up to the event
  • Media Coverage Acquisition & Administration (including major media partners across South Texas and Northern Mexico)
  • Press Releases, the City of McAllen will include your company name alongside the name of McAllen Holiday Parade in press releases


  • Prominent logo & brand inclusion in all marketing materials
  • Print, Flyer Distribution, Email Blasts, Social Media
  • Mention of Sponsors during Live Televised Parade


  • Depending on your sponsor package you are elgible to receive a branded parade float
  • Prime placement of float and your employees in the parade as Sponsors


  • Included branded and reserved bleachers
  • Signage will be provided by Sponsor or expenses generated by signage manufacturing will be covered by Sponsor


  • As a City of McAllen partner, your company name and logo will be featured in a T.V., print, and social media campaign worth over $500,000
  • Event print advertising: Business logo will be placed in all print advertising and event collateral
  • Event television advertising: Logo inclusion in all television spots
  • Website: Banner ad in www.mcallenholidayparade.com
  • Use of event marks in advertising