see you in december!
Join us at the 2024 McAllen Holiday Parade presented by H-E-B and powered by
Bert Ogden Fiesta Dealerships, Reliant Energy ®, McAllen International Airport, Lone Star National Bank and South Padre Island
countdown to mcAllen holiday parade
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ticket sales coming soon
be there live when the largest holiday and helium balloon parade in texas returns and experience:
- 1.5 Mile stadium & street parade route
- Cheer to twirl your favorite giant character
- Balloons in the new “Vuelta Zones”
- Illuminated floats and surprises
- Celebrity hosts and guest appearances
- Marching bands & dance teams
- Christmas in the Park
2024 Special Guests















Know Before You Go
Expected Road Closures 2024
ORGANIZERS ARE REMINDING PARADE ATTENDEES THAT, TO KEEP EVERYONE SAFE, THERE WILL BE MULTIPLE ROAD CLOSURES AROUND MCALLEN VETERANS MEMORIAL STADIUM, THE SITE OF THE PARADE STEP-OFF, BEGINNING AT NOON THE DAY OF THE PARADE. These road closures are designed to help...
2024 Polar Express
Please park at STC’s Cooper Center (3200 Pecan Blvd) to utilize the ‘FREE’ Polar Express Park and Ride. Shuttles will operate in 15 minute intervals from 12pm to 12am, taking passengers from STC Cooper Center to Rio Bank (23rd / Quince). To return, get in line at the...
sponsorship opportunities
Looking For More Business Exposure? Be a Part of a Growing Sensation
McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States.
The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences.
Remember that supporting local events is a special way to connect and show you are a community corporate leader.
Event Highlights |
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More than 260,000 Spectators |
More than 5,000 Participants & Volunteers |
27 Million TV Viewers |
87 Million Advertising Impressions |
4,634,479 Cross Brand Promotion Impressions |
On Site Branding Opportunities |
For Sponsorship Opportunities Contact: |