See you in December!
Join us at the 2026 McAllen Holiday Parade presented by H-E-B and powered by Bert Ogden Fiesta Dealerships, Reliant Energy ®, McAllen International Airport, Lone Star National Bank and South Padre Island
McAllen Holiday Parade
Days
000
Hours
00
Minutes
00
Seconds
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Buy your tickets now
2026
Special Guests
be there LIVE when the
LARGEST holiday and
HELIUM BALLOON PARADE
in texas returns and EXPERIENCE:
Parade Highlights
01
1.5 Mile stadium & street parade route
02
Cheer to twirl your favorite giant character
03
Balloons in the new “Vuelta Zones”
04
Illuminated floats and surprises
05
Celebrity hosts and guest appearances
06
Marching bands & dance teams
07
Christmas in the Park
KNOW before
YOU GO
SPONSORSHIP
OPPORTUNITIES
Looking For More Business Exposure?
Be a Part of a Growing Sensation
McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States.
The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences.
Remember that supporting local events is a special way to connect and show you are a community corporate leader.
The numbers behind the celebration
Event
Event
Highlights
260,000+
Spectators
5,000+
Participants &
Volunteers
Volunteers
27M
TV Viewers
87M
Advertising
Impressions
Impressions
4.6M
Cross-Brand Promotion
Impressions
Impressions
More than a parade — a community experience.
On-site branding opportunities for sponsors
Contact:
Carina Jimenez | (956) 681-3316
Aida Moreno | (956) 681-3315
Aida Moreno | (956) 681-3315