See you in December!

Join us at the 2024 McAllen Holiday Parade presented by H-E-B and powered by
Bert Ogden Fiesta Dealerships, Reliant Energy ®, McAllen International Airport, Lone Star National Bank and South Padre Island

Countdown to McAllen Holiday Parade








Ticket sales coming soon

Be there LIVE when the largest holiday

Be there LIVE when the largest holiday and helium balloon parade in Texas returns and experience:

  • 1.5 Mile stadium & street parade route
  • Cheer to twirl your favorite giant character
  • Balloons in the new “Vuelta Zones”
  • Illuminated floats and surprises
  • Celebrity hosts and guest appearances
  • Marching bands & dance teams
  • Christmas in the Park

2023 Special Guests

Sponsorship Opportunities

Looking For More Business Exposure? Be a Part of a Growing Sensation

McAllen city leaders envision this parade becoming one of the top ten holiday parades in the United States.

The organizing committee realizes that this will only be possible with great partnerships and by generating authentic and memorable experiences.

Remember that supporting local events is a special way to connect and show you are a community corporate leader.

Event Highlights
More than 260,000 Spectators
More than 5,000 Participants & Volunteers
27 Million TV Viewers
87 Million Advertising Impressions
4,634,479 Cross Brand Promotion Impressions
On Site Branding Opportunities
For Sponsorship Opportunities Contact:
Joe Vera | 956-681-1011 |
Carina Jimenez | (956) 681-3333 |
Sally Guerra | (956) 485-005|