Thank You Sponsors

sponsor heb mcallen holiday parade 2021

• proud media partners •

Be a part of a growing sensation

The primary goal of the McAllen Holiday Parade is to enrich our community by exposing the community to a superior quality civic event and fostering civic pride.

Your contribution to this event will be vital in helping us to reach this goal of continually improving the quality of life of our area.

Logo and Brand Inclusion

As a Float Sponsor, your company will have logo and brand inclusion in all print and electronic marketing materials including: print, social media, website, flyer distribution, and email blasts

Pre-Event PR Campaign

The City of McAllen will host a series of events to showcase and tie-in parade partners. The events will include but are not limited to the following: press conferences, ceremonial events, media stunts will provide, staging, audio-visual, pipe and drape and video production

  • 3 Press Conferences leading up to the event
  • Media Coverage Acquisition & Administration (including major media partners across South Texas and Northern Mexico)
  • Press Releases, the City of McAllen will include your company name alongside the name of McAllen Holiday Parade in press releases
  • Prominent logo & brand inclusion in all marketing materials
  • Print, Flyer Distribution, Email Blasts, Social Media
  • Mention of Sponsors during Live Televised Parade
Customized Float
  • Depending on your sponsor package you are eligible to receive a branded parade float
  • Prime placement of float and your employees in the parade as Sponsors
Parade Brand Assets
  • Included branded and reserved bleachers
  • Signage will be provided by Sponsor or expenses generated by signage manufacturing will be covered by Sponsor
Media Value
  • As a City of McAllen partner, your company name and logo will be featured in a T.V., print, and social media campaign worth over $500,000
  • Event print advertising: Business logo will be placed in all print advertising and event collateral
  • Event television advertising: Logo inclusion in all television spots
  • Website: Banner ad in
  • Use of event marks in advertising

Sponsorship Opportunities

Joe Vera | (956) 681-1004

Carina Jimenez | (956) 681-3316

Aida Moreno | (956) 681-3320

Sally Guerra | (956) 681-3800

Ready to be a part of the magic?